London Drugs recently hosted their annual #LDBeauty event: a chance for influencers and Beauty Advisors to check out all of the latest and greatest new beauty products coming soon to their stores. It's an opportunity to meet directly with all of the amazing beauty brands London Drugs carries, and get a first-hand look at these brand new products. Of course, I want to share with all of you what I saw while we were there, because believe me, there is a lot to get excited about! Just keep on reading below for a sneak peek.
Trending Thermal Water
Some of my favourite derm brands were in attendance, including Vichy, Avene and a newcomer to London Drugs, Uriage! All 3 feature thermal water in their products, whose properties can calm and soothe the skin. I have been using Avene's Thermal Water Spray for years - it's great for a refreshing spritz, or even calming itchy eyes. I'm looking forward to giving Vichy's spray a try too. I'm already a huge fan of their Aqualia Thermal Light Cream, which is so calming on the skin and extremely hydrating (it's one of the top 3 hydrating creams I've ever used). Uriage is a new brand to me, so I'm excited to test out a few of their products over the next while, including their Thermal Water spray, and Light Water Cream. Stay tuned for reviews on those!
New in Nails
Some of my favourite nail brands had some exciting new launches to show off. I am the BIGGEST fan of imPRESS nails, so I was super keen to check out their new press-on nails for Fall/Winter. I find their style of press-on nails stay on so well (I can get 2 weeks worth of wear out of 1 pack), and the length of the nails isn't crazy long. The designs are always so eye-catching too. I can't wait to get some use out of these new styles during the holidays! Kiss Nails also had some gorgeous new nail designs to show off in their Fantasy Collection. I haven't tried them before, and I have high hopes because the designs were just so pretty. Sally Hansen was launching new nail polish shades for the holidays as well, and the gold shades you'll see below in their Miracle Gel collection are simply stunning. A must-have for the holiday party season for sure!
Glowing Holiday Makeup
I'm starting to get pretty excited about the upcoming holiday season, specifically because it's the perfect time to get glammed up for holiday parties. Lise Watier always puts out the most beautiful holiday collections, and this year's definitely doesn't disappoint. The packaging is gorgeous (the cases featuring sparkles suspended in liquid on a deep navy background), and the shades in the eyeshadow palette and highlighter are especially shimmery. Annabelle also had an exciting new collection to showcase. Their curated collection is perfect for create frosty, shimmery winter looks!
Best New Brushes
Ah, Real Techniques' makeup brushes are my ride or die. I have a huge collection of their brushes already, but now the new limited collection is on my wish list! Just in time for the holidays. Their eco-friendly line of brushes Eco Tools, also have some great looking gift sets for the holiday season.
Eco-Friendly Finds
You may know Burt's Bees for their chapsticks, but did you know they also have an entire line of makeup products? Not just that, they're eco-friendly! Burt's Bees has taken great care to focus on natural ingredients and works hard to ensure their packaging is made of recyclable materials and is itself recyclable. Their Liquid Lipsticks are fantastic - super comfortable and offer a healthy dose of pigmented colour.
The Marvel that is Magnetic Lashes
Magnetic lashes have become such a huge trend over the last while. I'm always keen to try the latest innovations - from the first ones released by Ardell which had both a top and bottom set of lashes which essentially 'sandwiched' together with your own lashes in the middle. The newest innovations, however, use magnetic eyeliner! Ardell has just launched a new magnetic lash set that uses magnetic gel liner, and Kiss will be launching a set of lashes with magnetic liquid liner in the new year. I've got a box of Ardell's magnetic liner and lashes, so stay tuned for a review on those soon!
Makeup Launches to Try
Some of my favourite drugstore brands all have some awesome new launches to try. Covergirl has a new 24-Hour Exhibitionist Ultra Matte Lipstick that really does have impressive lasting power, and L'Oreal has launched a new Voluminous Original Mascara in Deep Burgundy (what a unique and pretty colour choice!). Finally, NYX Professional Makeup was showing off their new Love Lust Disco collection, featuring a super fun Illuminating Puff and a glam new eyeshadow palette!
Skincare Innovations
One of the biggest skincare trends lately has been customized skincare. I've been using Clinique's Dramatically Different Hydrating Jelly for a while now, and I'm curious what it would be like to add one of the customized Active Cartridge Concentrates to it. After learning a bit more about them, I'd probably add the one for fatigued skin! Meanwhile, Elizabeth Arden was showcasing their new Vitamin C Ceramide Capsules. The sealed capsules help to keep the Vitamin C (which is 178x more potent than traditional Vitamin C) fresh and stable - something I didn't realize is so important for skincare products with Vitamin C. And don't worry, those little capsules are fully biodegradable! Looking forward to giving these capsules a try over the coming weeks.
New and Natural Skincare
It's been so exciting to see more and more natural brands popping up at the drugstore. London Drugs has a wide range of natural brands now, including Weleda, Derma E, as well as other familiar brands which now offer natural product lines. Clarins has just launched their new Plant Gold Oil-Emulsion, which is 100% natural origin, for instance! I'm just starting to test out Derma E's Vitamin C Micellar Cleansing Water, which was showcased at the event. Derma E's skincare products are 100% vegan and are considered 'eco-ethical'. If you haven't heard of Weleda before, I'd highly recommend trying out their Skin Food Cream first, as it's a cult favourite. So rich and moisturizing!
More Skincare Launches!
One of the most exciting skincare launches at the LDBeauty event, in my eyes, was the addition of a Sébium Lotion to Bioderma's anti-acne skincare line. I've been using Bioderma for years now, with their Hydrabio Serum and Micelle Solution being at the top of my ride-or-die list, so I was pretty excited to get my hands on this new launch. I've been using it for a couple weeks already, and love how hydrating it is, while still fighting my breakouts. Meanwhile, StriVectin had their new Hyperlift Eye Instant Eye Fix on display, as well as their Double Fix for Lips lip treatment - which definitely caught my eye. I've started using this lip treatment the last few nights, and am looking forward to the results. Younger, plumper lips, here I come!
Innovative Hair Tools
I've saved the best for last here! Conair unveiled their latest collection of hair tools at the LDBeauty Event: Conair Unbound. In fact, we had a chance to try out two test models of their Conair Unbound Auto Curler, which were the only two models currently in the country! They'll be rolling out in stores soon though, so you won't have to wait long. As a big fan of the Curl Secret many years ago, I have high hopes for this new hair tool. It's a more easy-to-use version in my opinion, and it's also wireless! Amazing! And you can charge it via USB, even in your car. With the heated part of the tool enclosed, it's also impossible to burn yourself (I'm looking at you, girl, who has burned herself one too many times on her hair wand). I'll be testing this out more in depth soon, so stay tuned for that review!
Phew - that was a long rundown of all the hottest new beauty products you'll be able to find at London Drugs. Which ones caught your eye??
Happy Styling! xo
~ Britta
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