Sunday, November 18, 2018

LDBeauty Preview Event: See All the Hottest New Beauty Launches!

Everyone has that one holiday or annual event that they look forward to all year...for me, I think that's actually the London Drugs Beauty Preview Event! The LDBeauty Event offers an insider peek at all the brand new beauty products coming soon to London Drugs, and as a big-time beauty buff, there really is nothing more exciting than that.



The LDBeauty event took place in Whistler, BC this year, with a guest list consisting of London Drugs' Beauty Advisors, as well as VIP beauty influencers. We were able to interact directly with the beauty brands showcasing their newest products, giving us an insider peek at all kinds of innovative and hot new products.

Left: Bree of The Urban Umbrella, Leanne of LegalLee Blonde, yours truly!

Of course, I'll be sharing them all the amazing new products with you in the form of many, many reviews over the coming months (note the GIANT box of products for review below!!), but I also wanted to start with a quick recap of the new beauty products featured at the event...in case you want to want to snag them right when they hit the shelves of London Drugs!



Lise Watier

Ah, lovely Lise Watier. Their seasonal, limited edition makeup collections are always so well-thought out, stunning and such good quality. Their Neiges 2018 Holiday collection won't disappoint either - I swatched their new Neiges Sparkling Lipstick, and it is beyond gorgeous. The inner part of the lipstick delivers a nice juicy burst of colour, while the outer ring gives lips a conditioning dose of glittery glam. It comes in one universal shade that will go perfectly with any of your holiday outfits!



Makeup Revolution & Revlon

There's nothing quite like the feeling of opening up a new palette for the first time. These were some of the brand new palettes we spotted at the LDBeauty Event. Makeup Revolution showed off their new The Emily Edit - The Wants eyeshadow palette, and let me tell you, it's a beautiful selection of shades! And while this palette has been available in the UK for a while, this palette is new to Canada.

These Revlon palettes are also new to London Drugs: both for contour and highlight. Here's a peek at their new Galaxy Dream Holographic Highlighting PaletteSunlit Dream Highlighting Palette, and Insta-Sculpt Contouring Palette below. I was so happy to see the contour palette also comes with a lovely shade of blush, as it's the one thing I wish more contour palettes came with!



Clarins, Lancome, Physicians Formula

Of all the makeup and beauty launches, I always get the most excited about lipsticks and lip products. Three piqued my interest at the event: Clarins' collection of Joli Rouge Velvet Lipsticks, Lancome's L'Absolu Rouge Drama Matte Lipsticks, and Physician's Formula's new Organic Rose Oil Lip Polish. I loved that the Clarins Joli Rouge Velvet lipsticks come in 3 different finishes, satin, matte and shiny, all in the exact same shades! How cool? So if you find a perfect shade of red for your skintone, for instance, you can get that exact same shade in all 3 finishes. And I fell in love with the Lancome Drama Matte lipstick after trying our sample - it's by far the most comfortable matte lipstick I've ever tried! Plus it had fantastic pigmentation. Lastly, the Physician's Formula Lip Polish will be a dream for your dry lips this winter, and smells amazing!



Crabtree & Evelyn, Derma E, La Roche Posay

If you're a gardener, or just love the smell of nature, then I have a feeling you'll want to check out Crabtree & Evelyn's new Gardeners collection. The creams, scrubs and soaps all smell so fresh, and definitely make me wish I had any kind of green thumb... Speaking of green, we also took a look at Derma E's line of eco-friendly skincare products, which are 100% vegan, cruelty-free and GMO-free. And La Roche Posay was showcasing their newest launch, HYALU B5, which targets wrinkles with hyaluronic acid and Vitamin B5.



Bioderma, NeoStrata, Clinique

Got dry, itchy skin? You're going to love this brand new Atoderm SOS Spray from Bioderma. I think this is one of the coolest new products we tested out at the event! You spray it on the skin (it's a very lightweight formula), and in 60 seconds, you're itch-free for the next 6 hours. Lifesaver for the winter. Speaking of skincare that's great for the winter, Clinique is now available at London Drugs (woohoo!!), and their new Dramatically Different Hydrating Jelly is going to be available very soon. It'll give your skin a boost of hydration in the form of an extremely lightweight formula, as well as protect your skin from pollution. NeoStrata also had some exciting news to share: they've completely revamped their products! I'm glad to see my favourite Glycolic Renewal is still a key product, and I also was intrigued by their new Glycolic Peels, which help to exfoliate your skin to reveal a brand new layer of beautiful skin underneath.



Silk'n, Elizabeth Arden, Kiss NY Pro

Need a little glam in your skincare routine? Kiss New York Professional's new 24K Gold Peel-Off Mask certainly caught my eye, and I can't wait to try it during my next 'self care' Sunday. Elizabeth Arden also had some great new skincare to share - their Prevage Progressive Renewal Treatment is a 4-week at-home face peeling treatment, which gently exfoliates your skin, accelerating cell turnover (think smoother, brighter skin). Silk'n also had some great skincare products to showcase, in the form of high-tech devices: the Titan Face Lift, and the Silhouette Body Contouring and Cellulite Reduction Device. If you're looking to go beyond just anti-wrinkle and anti-cellulite creams, these devices sound like they're worth a try!


Shiseido, NYX Cosmetics, Real Techniques/Eco Tools

It's rare I get all that excited about makeup brushes, but I must say Shiseido has created something pretty cool here. Their new DAIYA FUDE Face Duo brush has a polyurethane gel blender on one end that is meant to mimic your fingertips when stippling on your foundation (it's also more hygenic and doesn't doesn't absorb any product!), and then the diamond-head brush is used to blend out after stippling. Pretty cool! I'm also pretty excited about the selection of holiday sets Real Techniques and Eco Tools had to offer. Real Techniques even had adorable ornaments with little complexion sponges inside! On the topic of holiday, we also got a sneak peek at this year's NYX Cosmetics Sugar Trip Advent Calendar, and it's a beauty buff's dream. The advent calendar includes a good range of NYX products, including lip glosses, lipsticks, highlighters, blush and eyeshadows. If you spot one in London Drugs though, be sure to snatch it up - they always go super quick.


L'Oreal & Maybelline

Ok, I'm pretty much a mascara fiend (I love trying new mascaras), so I'm pumped to try out these brand new mascaras. L'Oreal has an innovative Unlimited Mascara that comes with a bendable wand, made for coating even the most awkward-to-reach lashes. And Maybelline has a new 'Snapscara' mascara, which features a wax-free formula for entirely clump-free lashes. And this mascara comes off with just warm water! So no rubbing your eyes until they're red and irritated.




Which of these new London Drugs beauty launches are you the most excited to try??



Happy Beautifying! xo

~ Britta







4 comments:

  1. OMG Britta this recap must have taken awhile to put together! I'm still planning out trying to get through everything by the end of the year!

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